Why Designing
and Branding Matters


JUNE 07, 2022

2 min read


A general misconception is that the logo of a company is considered as the brand of the company. Therefore, it is wrong to think that branding and marketing is an easy job to undertake. In other words, branding is way much more than logo designing. Similarly, branding is beyond design elements. In this blog, we emphasize the importance of designing and branding for your company.

A brand for a company is like a reputation for a person

Designing helps major brands in building loyalty among the customers. However, design would not be able to make an impact if it is not associated with various elements of branding. Therefore, designing and branding goes hand in hand.

“A brand is a voice and a product is a souvenir.”

Brand is just a perception, and perception will match reality over time.

Branding is all about the process of building a brand for a company or an organization. A brand is a combination of material elements and the emotional reaction that are caused by the material elements among the target audiences. However, brand requires design else it will be harder to distinguish different brands. In other words, design facilities the distinction and enable the recognition of brand at first sight.

Design is intelligence made visible

Here it is important to realize that branding design is more than a logo. Logo is the most critical design element as target and prospective audiences mostly view it. However, there are design elements beyond logo that include illustrations, typography, colors, and shapes.

Logos are the graphic extension of the internal realities of a company

As argued above logo is just one part of branding design. However, the importance of logo in overall brand identity cannot be underestimated. Logos are found at any point wherever a brand intends to interact with target or prospective customers. It helps in creating brand loyalty among the existing customers. Moreover, it also encourages prospective customers to align themselves with the brand identity.

Integration is the key to a successful brand identity

Apart from logo, other design elements are equally important for brand identity. However, a successful brand identity can only be achieved if all design elements integrate with each other and complement each other. Similarly, most brands prefer color palette to a single color.

Both designing and branding need rules

Both design and branding are key components for the economic success of a company. However, they can provide success if they follow certain rules. Establishing clear brand guidelines is key to retain a professional brand look. It is important to realize that without clear designing and branding, it is impossible to distinguish your brand in the marketplace.

If you are looking for product design and branding for your brand, then Inspirux should be your go-to source. Designers at Inspirux provide solutions for a diverse set of businesses.


Inspirux has a team of designers with multiple years of experience. The competence of the designers can be gauged by the fact that they have been hired by major brands to do designing and branding related activities. Our designers can help you in revitalizing your brand identity so that you are able to retain brand loyalty among existing customers and attract prospective customers.