H&M — Application

Project Scope: UIUX Design, User research, App design
Art Direction, UX process

About H&M Group

We are a family of brands, driven by our desire to make great design
available to everyone in a sustainable way. Together we offer fasion, design
and services, that enable people to be inspired and to express their own
personal style, making it easier to live in a more circular way.

Project Timeline

We break the project process & design into different division, here you can
find the detail breakdown of timeline.

Design Process

We usually follow the design thinking process with modification for
user-centeric product design and here we can see the design process graph.

User Journey Map

The user might face possible issues during their journey and examine
What happens during each step, We usually create a map to get the detailed
view of the user flow.

Visual Definition

We keep the brand flavor in the brand new font to show the identical flavor.
So, we have used the more modern sans serif font to enhance the readability
of the app experience.

H&M - Clothing Brand 👕

H&M is a Swedish multinational clothing company headquartered in Stockholm. It is
known for its fast-fashion clothing for men, women, teenagers, and children. As of
November 2019, H&M operates in 74 countries with over 5,000 stores under the various
company brands, with 126,000 full-time equivalent positions.
We are a family of brands, driven by our desire to make great design available to
everyone in a sustainable way. Together we offer fasion, design and services, that
enable people to be inspired and to express their own personal style, making it easier
to live in a more circular way.

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